For fresh fruit and vegetable marketing and distribution in Asia
Liam O'Callaghan


Tuesday 16th March 2021, 13:52 Hong Kong

Asiafruit March out now

New Zealand Special and spotlight on apples and pears headline latest edition of Asiafruit Magazine

Asiafruit March out now

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The March 2021 edition of Asiafruit Magazine is now available on the Asiafruit app, bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.

This edition features Asiafruit’s annual New Zealand Special and a market spotlight on Malaysia. The apple, pear and grape categories also feature prominently as suppliers from around the world share their plans for Asia.

New Zealand’s export-focused fresh produce industry continues to thrive and attract investment, a theme at the centre of this edition’s New Zealand Special. We explore the drivers behind the growth of domestic investment and the different investment models emerging. As the apple, pear and kiwifruit seasons ramp up, the New Zealand Special looks at how the nation’s export industries are breaking new ground in these categories and others.

Keeping with the New Zealand theme, Rebecca Chapman, T&G Global’s head of global marketing, discusses its success in building the Envy and Jazz apple brands that saw the company scoop the Asia Fruit Award for Marketing Campaign of the Year 2020. Rockit Global’s new chief executive Mark O’Donnell also outlines the company’s exciting plans for its miniature apple.

In Malaysia, retailers are helping to drive change within the fresh produce industry. Interviews with e-commerce giant Lazada and premium grocery chain Village Grocer reveal how they are rising to challenges such as Covid-19 and sustainability.

Asiafruit March also covers the Australian and South African table grape campaigns as both industry’s step up their efforts in Asia. Plus, there are wide-ranging insights from apple and pear suppliers in South Africa, Europe, Turkey and the US.

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