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Asiafruit Congress, Asia’s only international conference event for the fresh fruit and vegetable business, combines with the ASIA FRUIT LOGISTICA trade fair in Hong Kong on 2-4 September to provide you with the complete package to grow your business in Asia.

The swift growth of ASIA FRUIT LOGISTICA since its launch in 2007 bears testimony to the increasing global interest in Asia, with as many as 3,500 visitors set to attend an exhibition featuring some 220 companies from across the world in Hong Kong next week. Indeed, Asia offers excellent prospects for market expansion and development, particularly in the current economic climate, which has only underlined some of the limitations of the world’s more mature markets.

Tapping those opportunities depends both on gaining an excellent understanding of how the market operates and on finding the right partners. With its unique combination of information and networking opportunities, the Asiafruit Congress is the best way for you to learn about what is happening in the world’s fastest growing market for fresh fruit and vegetables, and to make important new business contacts.

This year’s Asiafruit Congress programme features an impressive array of international speakers offering you expert insights and strategic advice on how to maximise on the important growth opportunities that Asia presents.

Market research specialist The Nielsen Company kicks off the Asiafruit Congress with first-rate analysis of the latest economic trends and shopper habits across Asia as well as advice on how to boost fresh produce sales in the region’s markets. A panel of Asian buyers, including senior retail executives from Tops (Thailand) and ParknShop (Hong Kong), then debates the findings of the presentation and discusses trends in their respective markets.

As well as examining trends in Asia’s consumer markets, the programme explores the region’s potential as a sourcing opportunity for international buyers. Major multinational retail groups, including Tesco and Metro, are on hand to talk about their latest procurement programmes for fresh fruit and vegetables from Asia.

Other conference themes up for discussion include success stories in consumer marketing; the challenge of licensing intellectual property in China; the increasing role of free trade agreements in Asia’s fresh produce business; and Indonesia’s emergence as a market.

In addition to taking part in the conference sessions and networking functions, Asiafruit Congress delegates have the opportunity to witness first-hand some of the latest developments in Asian food retailing through an organised visit to one of Hong Kong’s finest stores.

Organised by Asiafruit Magazine, the Asiafruit Congress will take place on 2-4 September at Hong Kong’s Convention and Exhibition Centre alongside ASIA FRUIT LOGISTICA.

Register online by 28 August at www.asiafruitcongress.com and save 20 per cent on all delegate fees and group bookings.

To obtain further press information, contact

Events Department
info@asiafruitcongress.com