Fruit Logistica

This year's Fruit Logistica trade fair in Berlin enjoyed record levels of participation, with some 53,000 visitors from 130 countries and 2,302 exhibitors hailing from 72 countries, underscoring its position as the leading global trade fair for the fresh produce industry.

The number of visitors was up six per cent on the 50,000 people who attended the fair in 2009, and the number of exhibitors also rose, with 89 per cent of those coming from outside Germany.

Dr Christian Göke, chief operating officer of event organiser Messe Berlin, said the numbers were representative of how important Fruit Logistica had become to the fresh produce sector.

'Fruit Logistica is clearly a premium product for Messe Berlin. Hardly any other industry worldwide has a trade fair with such an indisputable market leadership position as Fruit Logistica,' he said.

'This is where all trading partners across the global value chain come together.'

The event played host to top-ranking managers and industry representatives with high-level decision-making authority. Exhibitors and visitors said they had made excellent contacts with wholesalers and retailers, fruit and vegetable producers, and with importers and exporters.

Taking place in conjunction with Fruit Logistica was the third ever Freshconex, the only European trade fair for the fresh produce convenience sector, which attracted 71 exhibitors from 15 countries.