Australian supermarket chain Woolworths has launched a new A$3.25m ‘Fresh Food Farming' campaign focused on sustainable farming and creating new leaders in the agricultural sector.
The company will be consulting with the Department of Agriculture, Fisheries and Forestry, the National Farmers Federation and the Country Women's Association to identify the best ways in which to channel the investment.
'As the debate around long term food availability and affordability intensifies, it is vital for all organisations involved in the food supply chain to adopt a leadership position and help safeguard Australia's future food security,' said Woolworths Limited CEO Michael Luscombe.
'Higher input costs, a rising population and climate change all have the potential to impact the food we eat, which is why industry must assist our farmers to adapt and thrive.
'It is now time to look to the future and ensure that our farmers are better equipped to be able to manage Australia's long term food production needs.'
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