As you’ll feel from the weight of our July/August issue (we accept no liability for broken toes!), Asiafruit Magazine strives to give you the complete picture of what’s happening in Asia’s fruit and vegetable business. And that’s what visitors to ASIA FRUIT LOGISTICA and Asiafruit Congress can expect to find in Hong Kong this year.
With more than 275 exhibitors from 27 countries set to take part in ASIA FRUIT LOGISTICA, the trade fair represents the most comprehensive overview of the global fresh produce business ever assembled under one roof in Asia – and the bumper August edition of Asiafruit Magazine mirrors its scope. Indeed, as the organiser of Asiafruit Congress and the official media partner to ASIA FRUIT LOGISTICA, Asiafruit Magazine plays a key role in providing you with the information and insights as well as the contacts and connections to grow your business in the region. Our mission to provide you with a comprehensive overview goes a step further this year with the launch of the Asiafruit Congress Statistics Handbook, a copy of which you’ll find inside the latest edition. This statistical guide to Asia’s fruit and vegetable business underscores the rapid rates of growth in the region’s imports and exports, with many remarkable examples of expansion.
Of course, the trade figures only present part of the picture, and Asiafruit Magazine brings you unrivalled comment and analysis from the other ‘trade figures’ – the key people in the business – to provide an in-depth insight into how the markets operate and the important trends in the trade.
China stands out in our Statistics Handbook as the growth engine for Asia’s fresh produce business. And that trend looks set to continue, with our China market focus in this edition highlighting how the country’s surging internal demand is shifting the balance of trade in favour of imports. Our Trade Chile supplement charts in detail the country’s trail-blazing efforts in market access and market development across Asia. Besides these and other in-depth reports, what really swells this edition is the breadth of global coverage, with so many supplying countries worldwide outlining their efforts and goals in the Asian markets. Like the event, it serves as a resounding sign of the strength of interest in Asia.
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