For fresh fruit and vegetable marketing and distribution in Asia


Matthew Crouch has led marketing functions across multiple businesses and industries over the last 15 years.
He is currently the General Manager of Branding and Communications at the Freshmax Group, as well as the Head of Brand Services for Innovar, and the founder of an independent brand journey consultancy, Soto. 
He won the 2016 Marketer of the Year Award for his work launching the Sumo Citrus Mandarin brand across Australia. Since then he has also won the PMA Mark Blue Scholarship and led his team to the MOYA finals once more, in 2019. 
  • 3 articles written by Matthew Crouch for Asiafruit

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