JEFF LONG
Jeff is North America correspondent for Americafruit, Asiafruit and Eurofruit. Based in Santa Barbara, California, he has held a number of previous roles in the US fresh produce business.
- AFM makes Super Bowl run>
AFM makes Super Bowl run
by Jeff Long 4 February 2021 Avocados
Sportscaster Erin Andrews joins promotion campaign ahead of Sunday's big…
- Northwest cherries catch a break>
Northwest cherries catch a break
by Jeff Long 5 June 2020 Fruit and Cherries
Reduced forecasts for 2020 Northwest cherry crop do not necessarily equate to…
- Early start for CA cherries>
Early start for CA cherries
by Jeff Long 7 April 2020 Cherries
Industry anticipates moderate-sized crop of around 6m-7m cartons in 2020
- Yakima Fruit joins with CMI Orchards>
Yakima Fruit joins with CMI Orchards
by Jeff Long 1 April 2020 Apples & Pears
New "strategic partnership" will add over 3m cartons of apples to…
- Florida grapefruit fetches premium>
Florida grapefruit fetches premium
by Jeff Long 5 November 2019 Citrus
Consumers in Europe and Asia still prepared to pay-up for high quality fruit
- CA grapes bounce back>
CA grapes bounce back
by Jeff Long 4 November 2019 Grapes
Quality shines through after a bumper Mexican crop delayed the start to sales…
- CA pomegranates get Korea boost>
CA pomegranates get Korea boost
by Jeff Long 27 September 2019 Exotics
California pomegranate exports could receive a boost this season as South…
- Is China's avocado boom slowing?>
Is China's avocado boom slowing?
by Jeff Long 27 September 2019 Avocados
Mexican avocado exporters are targeting Europe this season, as demand in China…
- Export concern for CA pomegranates>
Export concern for CA pomegranates
by Jeff Long 25 September 2019 Fruit and Exotics
Leading supplier concedes shipments to Australia will be a…
- Major CA grape player VBZ downsizes>
Major CA grape player VBZ downsizes
by Jeff Long 19 March 2019 Grapes
Leading California grape grower-shipper to lay off more than 500 staff, while…
