JEFF LONG
Jeff is North America correspondent for Americafruit, Asiafruit and Eurofruit. Based in Santa Barbara, California, he has held a number of previous roles in the US fresh produce business.
- Major CA grape player VBZ downsizes>
Major CA grape player VBZ downsizes
by Jeff Long 19 March 2019 Grapes
Leading California grape grower-shipper to lay off more than 500 staff, while…
- California citrus shipments take a hit>
California citrus shipments take a hit
by Jeff Long 13 March 2019 Fruit and Citrus
Citrus growers feel the physical heat of summer weather alongside the…
- Mexican asparagus in demand>
Mexican asparagus in demand
by Jeff Long 21 January 2019 Vegetables and Asparagus
With favourable weather and trade channels clean Mexico’s asparagus…
- California cherry crop down>
California cherry crop down
by Jeff Long 25 April 2018 Stonefruit and Cherries
Forecast suggests volumes will be almost 60 per cent lower than last season
- China tariffs: US trade reaction>
China tariffs: US trade reaction
by Jeff Long 3 April 2018
Key figures in the US fresh fruit export trade discuss the potential impact of…
- STK grows its global reach>
STK grows its global reach
by Jeff Long 28 March 2018
Israeli company's botanical-based products continue to make market inroads…
- Californian crops hit by cold snap>
Californian crops hit by cold snap
by Jeff Long 26 February 2018 Citrus, Stonefruit and Dried Fruit & Nuts
Tree fruit, citrus and almond growers surveying for damage after last…
- Unrelenting heat hits California grape crop>
Subscribers onlyUnrelenting heat hits California grape crop
by Jeff Long 27 October 2017 Grapes
As the California table grape harvest wraps up, the industry reflects on a…
- Chile eclipses Mexico in China>
Subscribers onlyChile eclipses Mexico in China
by Jeff Long 24 October 2017 Avocados
As demand for avocados rises in China, Chile has overtaken Mexico as…
- CA predicts short navel crop>
Subscribers onlyCA predicts short navel crop
by Jeff Long 13 September 2017 Citrus
Initial industry forecast pegs California's navel crop as the lowest in a…
