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Chiquita CEO goes undercover

Greig Johnston | 29 July 2010 | Print | Download | Comment | Share

Chiquita Brands International CEO Fernando Aguirre will feature on an upcoming episode of US reality television show ‘Undercover Boss’

The CEO of food giant Chiquita, Fernando Aguirre, will be featured on the reality television programme ‘Undercover Boss', Cincinnati.com has reported.

The show's premise involves the head of a large firm going undercover to participate in and observe the day-to-day workings of the company, often with hilarious results.

According to Chiquita spokesman Andrew Ciafardini, Mr Aguirre enjoyed participating and found it to be a great way to better understand all facets of the company, including the challenges of its frontline employees.



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