PomeGreat is preparing to launch its first-ever television advertising campaign in the UK, as part of a £2m (€) relaunch of the pomegranate juice brand, which also includes print media, social media, PR and in-store promotional support.
The campaign launches on 1 February on terrestrial channel ITV1, promoting PomeGreat's juice range that now includes PurePlus, a new 100 per cent natural whole-fruit pomegranate extract with 'multiple health benefits'.
'PomeGreat is the only pomegranate juice range which can legitimately claim to offer whole pomegranate benefits,' the group noted.
The television commercial, which will air in peak time 10 second and 20 second slots on ITV1 throughout the month, emphasises the refreshing health benefits of the drink, with international research showing that pomegranate juice is effective in the treatment and amelioration of cardiovascular disease, hypertension, inflammation, sexual dysfunction and some types of cancers.
'We have always been an ambitious and innovative brand and we are striving to build our leadership position in the market by offering a superior taste and myriad health benefits,' said Adam Pritchard, CEO of PomeGreat. 'Our new campaign which is targeted at our core adult audience will strengthen awareness of the refreshing and beneficial properties for the juice.'
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