Pineapple is now such a common purchase for British shoppers it has been added to a 'typical' basket of items used to calculate the cost of living.
The once exotic pineapple is now being used by the Office for National Statistics (ONS) to calculate inflation.
Terry Watts, managing director at Vidafresh, questioned whether pineapple should still fall into the exotics category at all.
He said: "Is that still classed as an exotic fruit? It used to be but, now they are sold for £1 (€1.20) are they still an exotic? Exotic is a sales promotion at the end of the day. You can find it `pineapple` anywhere."