Adano Fruits 'prefers Purfresh'

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Adano Fruits 'prefers Purfresh'

Uruguayan exporter has adopted Purfresh technology to protect and preserve shipments of blueberries

Adano Fruits 'prefers Purfresh'

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Ocean transport and supply chain management technology leader Purfresh has announced that Uruguay's Adano Fruits has opted for Purfresh technology, over more traditional solutions, to protect and preserve its blueberry exports.

The group ships the fruit via ocean transit from Uruguay to markets in Asia, Europe, and North America.

"Purfresh allows us to reach destinations with confidence that the high quality standards of our products will be maintained when the fruit reaches our customers," said Alejandro Adano, director at Adano Fruits. "As exporters of blueberries, controlling decay and maintaining shrivel during ocean transit is critical. Our customers are thrilled with the arrivals, and we will continue to utilise Purfresh for future shipments."

Previously, Adano Fruits leveraged gas-injection modified atmosphere systems to maintain blueberry quality, which showed inconsistent performance in fruit firmness, lacked shrivel prevention, and as a result of the carbon dioxide, the berries demonstrated inconsistent flavor. As the only technology offering ripening control and decay reduction, along with maintaining a superior bloom, Purfresh is now Adano Fruits’ preferred choice.

To maximise efficacy, Purfresh integrates with the container’s refrigeration unit to precisely control and evenly distribute ozone throughout the cargo. Unlike other approaches—such as temperature recorders, traditional controlled atmosphere and modified atmosphere systems, and fungicides—Purfresh Transport provides full trip transparency along with active atmosphere enhancement to reduce decay, control ripening, and reduce food-borne pathogens.

"With Purfresh, exporters can control expenses, reduce losses, and build buyer loyalty with higher-quality produce," said David Bouchard, general manager for Purfresh. "Purfresh helps sustain and increase revenue from each shipment by maintaining fruit quality and provides an economical method to ship fresh produce to worldwide destinations that were previously out of reach."

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