Thursday 19th April 2012, 12:26 London
Morrisons revamps in-store salad offer
Grocer introduces new lines and improves existing ones to satisfy consumer demand for healthier and exotic salad options
UK supermarket operator Morrisons has introduced an innovative new selection of salads which it says include a number of highly nutritious superfoods.
The announcement comes as the retailer prepared to embark on the first revamp of its in-store salad bar offering in 15 years, with a total of 14 new lines and 20 improved lines set to be included.
"A new array of flavours will be introduced to the salads which cater to customers' tastes and the trends in the market," the company said in a statement.
Among the new salad options set to appear in Morrisons branches across the UK is a so-called 'super salad', which includes nutrient-rich items like cranberries, edamame beans and black barley to give it what the grocer describes as "a delicious flavour".
Shoppers will also be introduced to an exotic new taste in the form of a Moroccan spiced carrot salad, which includes bulgar wheat, apricots and sultanas.
The company has also added an oriental coleslaw – incorporating pink star cabbage, carrot, spring onions, peppers and courgette in an oriental vinaigrette dressing – to the range.
Morrisons executive chef and head of innovation Neil Nugent commented: "Our customers are constantly looking for new and exciting twists to their salads, whether it's for a lunchtime snack or as part of a larger evening meal."