Netherlands-based fresh produce company Staay Food Group is poised to secure a takeover of rival Dutch business Van Rijn Trading, subject to official approval.
Following a period of financial difficulty, Van Rijn is understood to have been declared bankrupt in the past week, with an administrator appointed on Friday, 9 August.
The management of Van Rijn is now working with the administrator to find a solution based around the proposed takeover.
According to a spokesperson for Staay, Van Rijn's commercial trade business in Poeldijk will be integrated into the Staay-Hispa business in Barendrecht, where Staay Food Group has its headquarters.
Langfruit, a subsidiary of Van Rijn based in Venlo, will become part of the Staay Venlo operation and is due to be renamed Staay-Van Rijn, becoming a 100 per cent subsidiary of Staay Food Group.
Founded in 1855, Van Rijn Group is one of the world's oldest privately-owned fresh produce companies.
It currently holds a marketing licence with entertainment group Walt Disney Company to use the Disney brand as well as characters from films such as Cars and Cinderella on fresh convenience products sold in a number of European markets.
No comments yet