UK Chris White Jasmine Harman

Eurofruit’s Chris White talks to Jasmine Harman

With more and more consumers eager to buy fruit and vegetables that are free from pesticides, produced and distributed in an environmentally friendly manner and farmed by people who are paid fair prices and given decent working conditions, South African fruit growers have come up with what they say is a definitive fresh produce buyer’s guide to terms such as organic, fairtrade, and ethical.