Work underway on kiwiberry supply

The international marketing magazine for fresh produce buyers in Europe
Tom Bicknell

BY TOM BICKNELL

Work underway on kiwiberry supply

Freshmax and Plant & Food Research working on supply chain to expand kiwiberry opportunities in Asia and Europe

Work underway on kiwiberry supply

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New Zealand horticulture group Freshmax is putting its weight behind supply chain development work for kiwiberries into Asian and European markets, working with crown researcher Plant & Food Research.

Improved storage techniques to extend shelf life and quality are the focus of the project.

The results will be shared by Plant & Food Research with companies who have planted the researcher’s proprietary kiwiberry varieties, for which Freshmax is the exclusive New Zealand licence holder.

Freshmax is also bolstering is kiwiberry business with the appointment of a new staff member. Former grower Rodger Bayly will join the Freshmax team to aid Tracey Burns in development of the kiwiberry category, the company said in a statement.

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