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Tuesday 5th August 2014, 08:11 London

Latin America spotlight at Asiafruit Congress

Key industry figures from Chile, Peru and Mexico to discuss Asia development strategies at region's premier produce conference

Latin America spotlight at Asiafruit Congress

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Latin American exporting countries are among the front-runners in meeting Asia’s rapidly growing demand for imported fruits, despite their significant distance from the market.

An expert panel representing some of Latin America’s leading export forces will discuss the new opportunities and challenges they face in Asia in the second session of this year’s Asiafruit Congress in Hong Kong, ‘Latin America: Asia’s fruit bowl?

Christian Carvajal, Europe and Asia marketing manager for the Chilean Fruit Exporters Association (Asoex), will discuss how Asia has climbed through the ranks of Chile’s global export markets to become the leading destination for certain key products such as cherries.

Carvajal will also outline Chile’s development plans in Asia for up-and-coming products such as avocados and blueberries. In addition, he’ll explain the keys to the country’s successful track record in securing access to markets in Asia, and the growing emphasis on promotional activities.

Juan Carlos Rios of Intercorp Peru, one of the Andean nation’s leading financial corporations, will outline the impressive Asian gains Peru has made with table grapes in particular, and look at the road ahead.

Rios, who is based in Shanghai, runs Intercorp Trading Shanghai, which provides financial support for Peruvian grower-exporters as well as offering a commercial solution for them in the marketplace in terms of sales. As well as explaining how this unique model works, he’ll look at the importance of diversification to Peru’s future in Asia in terms of sales channels, markets and product range.

Meanwhile, Mario Steta of Mexican berry industry association Aneberries, will deliver his dynamic perspective on Mexico’s future in Asia. Steta, who is secretary and China market access lead for Aneberries, will outline how the agri-produce sector is evolving in Mexico, and explain the growing importance of exports to the industry. He’ll then look at the evolution of the berry category and the opportunity in Asia, focusing on China in particular, a market to which Mexico is currently negotiating access for berries.

“With their product range, production capacity and aggressive development plans for Asia, Latin American countries are bringing a lot of excitement to the market,” said Asiafruit Magazine editor John Hey, who manages the Asiafruit Congress programme. 

“It’ll be interesting to hear from these experts about how Asia is changing their respective industries, and how their industries could shape the market in Asia in the future.”

For the first time this year, all Asiafruit Congress sessions will feature simultaneous translation into Spanish, as well as Mandarin. 

Asiafruit Congress takes place on 2 September at AsiaWorld-Expo, the day before Asia Fruit Logistica, the region’s leading fresh fruit and vegetable trade fair, which runs from 3-5 September.



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