Turkish group HSG Istanbul has introduced a new idea for the Turkish and Middle Eastern markets, in the shape of 'Appy' branded fresh-cut apple snacks.
The company, a joint venture established between Turkish retail chain Simit Sarayi and a young team of Turkish entrepreneurs, has launched a fully automated apple processing and packing line that has been installed specifically for the Appy line of snacks.
HSG is planning to market the brand in supermarkets fresh-cut sections, bakery and confectionary shops, retail food outlets and petrol stations, as well as through private label marketing, utilising Simit's existing franchise shops in Turkey, the Middle East and Europe in particular to promote its apple bags.
According to the group, it was able to implement the processing system project thanks to the guidance of Hipomak in Turkey, PND in Italy and Food Freshly in Germany.
In particular, HSG pointed to the use of Food Freshly's 3-PPP concept as useful in removing listeria and other common germs and bacteria from apple surfaces.
As a result, a cooperation agreement has been signed by HSG and Food Freshly to establish a long-term partnership.
'Through cooperation, HSG and Food freshly are creating a synergy effect to develop positive and successful future business – this is win-win situation for both companies,” added Simit CEO Haluk Okutur and Food Freshly CEO Sukhdev Singh at the inauguration event in Istanbul.
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