Driscoll’s beefs up Portuguese division

The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Driscoll’s beefs up Portuguese division

Berry marketer aims to make Portugal its main source of blueberries for EMEA markets

Driscoll’s beefs up Portuguese division

Related Articles

Driscoll’s is boosting its operations in Portugal with a €3m investment programme that will double its blueberry production, turning the Mediterranean country into the company’s biggest supplier of this product to European, African and Middle Eastern markets.

The Watsonville, California-based company already manages 400ha of farms belonging to 44 producers in the Algarve and Alentejo, with the latest expansion bringing its total investment in Portugal to €20m.

Director of operations in the Iberian Peninsula and Morocco, Nuno Simões, told Customs Today that the Portuguese climate is “very much like that of California”, making it ideal for the cultivation of red berries.

Tiago Andrade of Algarve-based raspberry producer Hubel said Portugal’s production window – between February and May – gave it a commercial advantage over other European countries. Hubel’s turnover doubled in 2014 reaching a record €11m.

 

 

comments powered by Disqus

Keep informed...

Google+