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Tom Joyce



New inspiration for vegetable sector

European Vegetable Strategies focuses on the future of the vegetable sector, with innovative ideas and marketing concepts at the centre of the event

New inspiration for vegetable sector

Dr Nicolas Schauer, Metabolomic Discoveries

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Next month’s European Vegetable Strategies conference in Brussels kicks off in fitting style with an excursion to two innovative retail outlets regarded as fascinating test beds for new ideas and marketing concepts for fresh fruit and vegetables.

The tour leaves by coach at 12.30pm on 6 May, visiting Réseau O’tera in Villeneuve d'Ascq and Grand Frais in Tourcoing, before returning for the informal delegate get-together in the evening. The retail tour is free of charge to conference delegates, with 25 places available on a first-come, first-served basis.

After last year’s successful premiere, European Vegetable Strategies will be held on 6-7 May at the Hotel Le Plaza in Brussels. The organisers’ concept is to provide a tailor-made one-day congress for key decision makers in the European vegetable sector with an optional programme of additional networking activities on the previous day. The conference offers a unique opportunity for vegetable specialists to work together with the rest of the international supply chain to develop new ideas and strategies for marketing fresh vegetables.

The informal get together on the Wednesday evening is a highlight, with VLAM, Flanders’ Agricultural Marketing Board, again sponsoring the event in the congress hotel. As Kristophe Thijs, managing director for VLAM in Germany, explained: “We are looking forward to an interesting evening and to the opportunity of welcoming key figures and trading companies from the European vegetable sector to Brussels. For this reason alone EVS has become an essential meeting place for the international vegetable trade.”

In one of the varied conference sessions on the following day, Dr Nicolas Schauer of Metabolomic Discoveries will explain what taste is really all about. A specialist in the analysis of taste and quality in food and drink products, Metabolomic Discoveries has developed the Flavour Profiler, a method of presenting complex taste models in terms of their aroma and sensory profiles.

European Vegetable Strategies is jointly organised by Europe’s leading trade publications, Eurofruit Magazine, Fruchthandel Magazine and the Fresh Produce Journal. For further details or to register, please click here.

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