Trade mourns loss of Toshikazu Shoji

The international marketing magazine for fresh produce buyers in Europe
John Hey

BY JOHN HEY

@john_asiafruit

Trade mourns loss of Toshikazu Shoji

Adviser and former director for Japanese group Royal Co was a well-liked figure who did much to develop relationships with overseas suppliers

Trade mourns loss of Toshikazu Shoji

Toshikazu Shoji promotes Japanese fruits with Royal Co at this year's Asia Fruit Logistica in Hong Kong

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Members of the fresh produce industry in Japan and around the world are mourning the loss of Toshikazu Shoji following his sudden death last Wednesday (7 October) at the age of 66.

Shoji, who was an adviser to major Japanese fresh produce group Royal Co and former director of the company, died after falling from his bicycle into a dry canal on the evening of 6 October.

In a statement, president and ceo of Royal Co, Ko Nokano, spoke of his “inexpressible grief” at the news and offered his “heartfelt condolences” to Shoji’s family. “[Shoji] spent most of his life working on the introduction and popularisation of imported fruit and vegetables from the whole world in Japan,” he said.

Royal’s overseas business division manager, Akanari Iida, who reported to Shoji for 15 years, said he had learned a great deal from him. “Shoji was a great pioneer and professional of this industry and he introduced new fruits from all over the world to Japan,” he told Asiafruit.

Toshikazu Shoji joined Royal’s parent company Kyoto Seika Godo on 1 April 1981. He moved to Royal on 1 June 1992, where he focused on importing and purchasing. Shoji went onto to develop relationships with many overseas suppliers across a range of sectors including citrus, bananas, strawberries and avocados among others. Having been a director of Royal, he moved into a part-time role as advisor to the company at the end of May last year, and was due to retire on 31 March 2016.

‘Unique personality’

“We have lost a nice and important person who had many experiences and relationships with overseas suppliers of produce from all over the world,” said Hisao Takeda, president of marketing consultancy Yamano & Associates. “With his unique character and personality, Shoji was one of the few pioneers among the Japanese import companies to develop networks and relationships with overseas suppliers.”

Paul Smits, director and co-founder of NEH Philippines, was one of Shoji’s many supply partners and friends in the business.

“I worked for many years with Shoji-san,” Smits told Asiafruit. “He was a strong negotiator with a sharp mind and a kind heart. He was a mentor not only for my company, NEH Philippines, but also I believe for many other exporters. He opened doors for exporters to the Japanese market and monitored closely the farm-to-shelf chains. He was a unique person with a 200 per cent fresh produce mentality.”

Joe Lobue of Californian company Lobue Citrus, which has supplied Royal since the early 1980s, said Shoji had been a constant presence in the development of his relationship with the company. “He was always enjoyable company within and outside the business,” he said. “His English was so good we communicated on many subjects over the years. He always had a smile and was interested what we would have to say about all subjects. He will be missed.”

Shoji’s wake was held on Saturday (10 October), followed by his funeral last Sunday.
 

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