France-based Compagnie Fruitière, a leading producer of fruit in the Africa, Caribbean and Pacific region, has announced the launch of a major European promotional campaign, in France, the UK, Spain and Portugal, to accompany the release of The Peanuts Movie just before Christmas.
In France, Compagnie Fruitière is launching an online competition, with 8m fruits including bananas, pineapples, lychees and limes all advertising the offer in-store.
In the UK, an online game will offer consumers 100 prizes a week, while in Spain and Portugal, shoppers will be able to collect stickers of Peanuts characters like Snoopy and Charlie Brown when buying Compagnie Fruitière bananas.
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