FLIA 2016 nominee: Parmentine's Cup

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

FLIA 2016 nominee: Parmentine's Cup

French group Parmentine presents a microwaveable potato treat

FLIA 2016 nominee: Parmentine's Cup

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Parmentine's Cup is a plastic container with 250g of baby potatoes for cooking in the microwave.

The potatoes are packed together with 25g of basil-tomato or chive-quark sauce, with the potatoes pre-washed and ready to eat.

The containers are easy and safe to transport and can be prepared quickly and easily in the office or at home – six minutes in the microwave and consumers have a healthy and tasty, low-fat meal.

The yellow-fleshed potatoes have less than 90 calories per 100g, the basil-tomato sauce only 20 calories, and the chive-quark sauce around 70 calories.

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