Netherlands-based fruit and vegetable sorting company Greefa has taken a big step into the Italian market by setting up a new company in northern Italy, tapping into what is the epicentre of Europe’s apple production.
“It’s a logical step for us,” said Jan Nijland, director of Greefa, “as Italy has been a very important market for our grading and packing installations over half a century.”
Northern Italy is Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.
The new company, Greefa Italia, is a 100 per cent subsidiary of Greefa, and its Italian headquarters – located in Lana in the Bolzano/South Tyrol region – is home to an extensive range of machine parts, forming the basis of a well-trusted support service for many existing clients in Italy and surrounding countries.
The establishment also houses the talents of a highly skilled team of technical and commercial staffers. Together, these Lana-based experts represent an invaluable centre, offering advice on the most modern and complete sorting and packing installations for apples, pears and many other types of fruit and vegetables.
No comments yet