LCL and the Broom Group have announced the appointment of Ole Schack Petersen as its new senior vice-president and chief strategy officer, a position he will take up on 1 August this year.
In his new role, the former J. Lauritzen, Damco and Maersk Line man will focus on developing future strategies within the field of perishable logistics, but also the development of land-based logistics activities for reefer and dry cargo.
He will "provide to our existing as well as new customers the most comprehensive door to door logistics solutions where service and price is concerned," the groups noted.
"Ole’s main focus areas will be to further solidify existing and new client relationships, and based on Ole’s many years of experience from J. Lauritzen, NYK and the A.P. Moller Maersk Group, he will be responsible for strategic planning, supporting its execution through identification, and development of strategic growth opportunities for both LCL and the Broom Group by analysing the long-term market opportunities and the ever-changing competitive landscape."
Petersen said that it was an "exciting challenge" to be part of the future development of LCL and the Broom Group.
"LCL is one of the largest and most dedicated perishable logistics companies in existence today and has spearheaded the perishable logistics activities, particularly in South America, Southern Africa and Europe," he said. "The key to success has and will always be to provide a transparent, round the clock, end2end competitive service, where customers as well as vendors rely on the commitments provided by the management and staff.
"LCL and the Broom Group have been excellent exponents for this during many years of dedication to its stakeholders and I plan to help the Group staying the course whilst expanding into new markets and business areas through strategically targeting growth opportunities.
"I look forward to join former as well as new colleagues, whilst also taking this opportunity to thank my present employer and colleagues through the last seven years, at the A.P. Moller Maersk Group, who I shall be leaving officially on the 30 June," he added.