Rewe makes major banana donation

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Rewe makes major banana donation

German retailer raises €400,000 to aid sustainable banana production in Central America

Rewe makes major banana donation

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Rewe has undertaken a special fundraiser to help ecological and social projects in Panama and Costa Rica, moving €400,000 into its Banana Fund partnership that helps with sustainable production of the fruit in key growing areas.

The money was raised through a customer sustainability campaign taking place on 11-23 April, which saw the German retailer donate ten cents to the Banana Fund for every kg of Rewe Best Choice or Chiquita bananas sold.

According to Rewe, the campaign raised around €270,000, which the retailer rounded up to €400,000.

Projects to benefit from the funds include a nature reserve in Changuinola, Panama, the building of a nutrition centre in Teobroma, and the construction of a drinking water pipeline system in Gavilán, Costa Rica.

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