Special Fruit embraces Zerya

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Special Fruit embraces Zerya

The Belgian importer has announced that three of its berry producers in Spain and Portugal have gained the Zerya residue-free certification

Special Fruit embraces Zerya

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Special Fruit has shown its commitment to offering the best quality fruit with its embrace of the Zerya pesticide residue-free standard for its Calinda  strawberries and Kwanza raspberries, grown in Spain and Portugal.

“We have made a great effort and are determined to improve and update the skills of our technical staff,” said marketing and communications coordinator Sarah Hellemans, “besides designing a new marketing strategy that will allow us to maximise the benefit of these new attributes.”

According to Hellemans, Special Fruit is the first group to promote the simultaneous certification of three producers, including Sunshine Fruits, the first to be certified in Portugal.

Special Fruit Productions and SAT Algaida have also gained certification, joining the Bonafru cooperative, which produces Calinda and has been certified since last year.

“To celebrate all these achievements we are organising a certificate reception party, where we will receive the Zerya certificates from the Dutch CB Kiwa on 20 May,” said Hellemans.

The event will take place in the Ayamonte’s National Tourism Lodge, on the Spanish-Portuguese border, welcoming the local authorities of the producers’ counties as well as other personalities.

“We pride ourselves on sharing these goals with our community of producers, technicians, commercial staff, authorities and customers,” affirmed Hellemans.

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