Freddy Fyffes

Freddy Fyffes

The Seafarers UK charity has announced that it is partnering with Fyffes, the UK’s leading importer and distributor of bananas, to launch a primary school educational campaign and competition to raise maritime awareness.

As part of the campaign, some 24,000 schools across the UK are being invited to ask children between the ages of five and seven, 'How does a banana get to your lunchbox?'

The campaign will encourage schools and children to think about the maritime world and how 95 per cent of UK imports come by sea – including their favourite fruit – with the UK eating more than 5bn bananas per year.

Freddy Fyffes, the loveable banana cartoon character, will star in a free schools activity sheet, for use in the classroom or at home, which shows Freddy’s journey from the banana plant, across the sea, to Fyffes ripening and distribution centres and then on to the supermarket shelves.

Combined with a colouring and puzzle activity and other materials, it is hoped that even the youngest children will be able to learn about where things come from and the UK’s reliance on seafarers and ships.

Nick Harvey, campaigns manager, Seafarers UK said: ‘During both World Wars it was thanks to brave seafarers that the UK was kept supplied with essential food, fuel and supplies. And as an island nation, the UK remains as dependent on seafarers today as it was all those years ago. From the Merchant Navy that carries cargoes to and from our seaports to the Royal Navy that protects our ships and shores, without skilled seafarers we would be sunk.’

Supporting Seafarers UK for the first time, Paul Barrett, brand manager, Fyffes commented: “We’re delighted to be able to support this fantastic initiative. Since 1888 Fyffes has relied upon seafarers to bring our fruit safely across the oceans and it’s great that with Seafarers UK we can help to make youngsters more aware of how important the maritime world is to our everyday lives.”