Leading Serbian agribusiness Delta Agrar has begun selling fresh apples to the Middle East for the first time, it has emerged.
With a total of 20,000 tonnes of the fruit at its disposal last season, the country’s largest topfruit exporter has apparently pursued a deliberate strategy of market diversification and value addition.
In addition, it recently installed a new 25-lane pre-calibration and sizing machine – an investment that allows it to meet even stricter and more complicated demands in terms of fruit size, colour and weight.
What’s more, the group has continued to develop its investment in club apples, as the group’s director of agricultural services and marketing, Julka Toskić, explains.
“Besides common apple varieties like Golden and Red Delicious, Granny Smith, Gala and Braeburn, we are proud that Delta Agrar was the first company in the Balkan region to begin producing club varieties like Modì, Kiku and Pink lady, which is still being tested at the moment,” she comments.
“Recently we have started producing another club apple, Evelina. In the past two years, we have also put a lot of effort into introducing the above-mentioned club apples to Serbian and regional markets, as well as Russia.”