Belgian retailer Delhaize has launched a live stream of the pear harvest, which is bring broadcast on more than 120 screens in 20 railroad stations in the country.
The aim, according to the supermarket chain, is to highlight the 'ultra-fresh assortment' offered at Delhaize and to promote the Belgian origin.
Delhaize revealed that pears harvested today would be found on the supermarkets’ shelves tomorrow.
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The facility has 24 ripening cells on two levels and two packaging lines with a capacity of 45 trays per minute
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From this summer, the variety will also be available from South Africa
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