Europe set for bicolored apple harvest

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Europe set for bicolored apple harvest

As the harvest begins, promotions of bicolored apples from Europe are set to continue, in order to win market share in markets including China and the UAE

Europe set for bicolored apple harvest

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The three-year European Apples campaign continues this year, financed by the European Union, the Agricultural Market Agency and the Fruit and Vegetable Promotion Fund, to promote bicolored apples cultivated throughout Europe in markets including China and the UAE.

Gala is the first variety harvested, with other varieties, including Champion, Golden Delicious, Red Jonaprince, Ligol, Jonagored and Najdared, also ready for harvesting this month. Varieties Gloster and Idared are harvested later, in October.

According to this year’s forecasts from WAPA (World Apple and Pear Association), apple production in Europe is primed to exceed 12m tonnes this campaign, with Poland, Italy and France leading the way. Due to favourable weather conditions, fruit quality is expected to be of a high standard this season.

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