New commercial director for Total Produce BV

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

New commercial director for Total Produce BV

Jan-Willem Kaslander will manage the sales team and help execute corporate strategy

New commercial director for Total Produce BV

Jan-Willem Kaslander

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In the Netherlands, Total Produce BV has announced that Jan-Willem Kaslander has assumed the role of commercial director, a position he took up on the 1 January.

The Rotterdam-based company said that Kaslander will manage the sales team and share responsibility for the execution of its new corporate strategy.

“With Jan-Willem we not only welcome an experienced and passionate food-professional but someone with extensive knowledge of the retail and food service sectors – especially in the field of concept development," noted Michel Jansen, managing director at Total Produce BV. "He will have an important impact on the execution of our strategy, one that is increasingly focused on added value and differentiation.”

Kaslander explained that Total Produce BV set a high quality standard for its products, and combined quality with the right product and market knowledge.

"These ingredients are the basis of our new strategy that is concentrated on differentiation and the creation of added value for our customers," he added. "Exactly the challenge I was searching for and I am looking forward to cooperating with a team of enthusiastic and experienced professionals to fulfill our customer’s needs.”
 

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