Sunkist taps into organic demand

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Sunkist taps into organic demand

As the organic citrus category continues to grow, Sunkist is boosting its supply to ensure demand is met

Sunkist taps into organic demand

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Sunkist has hailed the ongoing growth of the organic category, and has pointed to its extensive range as it looks to meet increasing demand.

According to IRI Worldwide Data, sales of organic easy-peel citrus varieties were up over 70 per cent in dollars and 60 per cent in volume terms in 2016.

“Consumers today are making thoughtful choices about their produce, and we see that trend in the rapidly expanding organic category," said Sunkist director of communications Joan Wickham. "As the market for organics grows, there is a lot of opportunity for organic citrus, including mandarins and other easy-peel varieties which are such a popular segment of the citrus category.

“Last year’s data showed a dramatic increase in organic easy-peel sales, and we expect that trend to continue in all seasonal varieties as more supply becomes available," she continued. "Sunkist offers a wide array of organic packaging and merchandising materials to help retailers capitalise on the organic category.”

Sunkist offers a broad portfolio of organics including mandarins, Minneola tangelos, Navel, Cara Cara Navel and Valencia oranges, grapefruit, lemons and limes.

“Sunkist offers over 40 varieties of fresh premium citrus grown by our members in California and Arizona,” added Wickham. “Many of the farming families in the Sunkist cooperative have been growing citrus for generations, preserving their land for the future through their commitment to quality, innovation and sustainability. Sunkist offers engaging content to help our customers leverage this commitment by telling the powerful stories of our growers.”
 

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