Landgard sales up five per cent

The international marketing magazine for fresh produce buyers in Europe
Fred Searle

BY FRED SEARLE

Landgard sales up five per cent

Grower cooperative puts growth down to internationalisation of customer and procurement base among other factors

Landgard sales up five per cent

Landgard chairman Armin Rehberg

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Landgard’s revenues rose by five per cent in the 2016 financial year, according to the German organisation's preliminary sales figures.

The grower cooperative’s fruit and veg division achieved double-digit growth, and sales at member companies developed positively, according to the marketer.

Landgard’s flower and plant division also grew – by more than four per cent – with the strongest growth in organised trade, which was up eight per cent.

Specialised trade, meanwhile, rose by more than two per cent and Veiling Rhein-Maas, German’s only flowers and plants auction, increased its sales by four per cent.

The company puts this growth down to building new strategtic partnerships in its core business, making its customer and procurement base more international, and the success if its new products and concepts.

The company will continue with this business stategy going forward, it said. From 24 to 27 January it is exhibiting more than 20 new concepts and licencing cooperations at the IPM trade fair for horticulture in Essen, Germany.

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