French kiwifruit exporter Primland marked Chinese New Year with promotions at retail stores in Taiwan.
The first 6,000 customers to buy a whole tray of Primland's Oscar-branded kiwifruit at Wellcome and Jasons supermarkets received a specially-designed Oscar shopping bag with Chinese New Year Rooster emblem.
"We created a design and product specially for Chinese New Year," said Jean Baptiste Pinel, Primland CEO. "This approach reflects our desire to support out clients with 'made-to-measure' services."
Primland was the first European country to export its kiwifruit to Taiwan back in 1992.