Primland celebrates Chinese New Year

The international marketing magazine for fresh produce buyers in Europe
Luisa Cheshire

BY LUISA CHESHIRE

Primland celebrates Chinese New Year

French kiwifruit grower-shipper marked Chinese New Year with special promotions in Taiwan

Primland celebrates Chinese New Year

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French kiwifruit exporter Primland marked Chinese New Year with promotions at retail stores in Taiwan.

The first 6,000 customers to buy a whole tray of Primland's Oscar-branded kiwifruit at Wellcome and Jasons supermarkets received a specially-designed Oscar shopping bag with Chinese New Year Rooster emblem.

"We created a design and product specially for Chinese New Year," said Jean Baptiste Pinel, Primland CEO. "This approach reflects our desire to support out clients with 'made-to-measure' services."

Primland was the first European country to export its kiwifruit to Taiwan back in 1992.

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