Organic aim for Food Freshly

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Organic aim for Food Freshly

Bio-preservation specialist is championing the success of O Plus BIO-3 for organic sliced apples

Organic aim for Food Freshly

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Bio-preservation specialist Food Freshly has launched a new product designed to keep sliced organic apples in an optimum condition, as part of a major company-wide transition to organic products throughout 2017.

The development of O Plus BIO-3, Food Freshly’s flagship product for sliced apples, looks to tap into the trend of growing organic production, as the importance of conventional antioxidants for apples and other fruits shifts.

According to Food Freshly, the product is certified organic in the EU, the US, and Canada, and has been proven to deliver an up to 15 per cent better performance than conventional antioxidants found in the market.

“The superior performance of O Plus BIO-3 enables our customers to process a larger range of apple varieties of differing qualities," said Benjamin Singh, director of technical sales at Food Freshly. “In a lot of cases, O Plus BIO-3 saves costs as the product can be accurately dosed during production, avoiding over usage and reducing labour costs. The product’s high performance also reduces risks of costly rejections due to quality issues."

Conventional Freshness Retainers, like Food Freshly’s O Plus Ultra line, will still be available to customers, but the company sees the future in using organic ingredients especially on sliced apples.

“Consumer awareness of organic products is rising, especially in a world where GMO apples can be found in the shelves,” added Singh. “Additionally, the fact that products like O Plus BIO-3 can be used on organic and conventional apples hugely simplifies production processes for fresh-cut companies.”

O Plus BIO-3 is already being used successfully by customers in North America and Europe on apples, potatoes, and selected fruits and vegetables, the group noted.

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