Belgian fruit and vegetable cooperation BelOrta has joined the European Fruit Cooperation (EFC) as shareholder and Belgium licensed partner for the brands Kanzi, Greenstar and Migo.
EFC is a cooperative venture between Koninklijke Fruitmasters in the Netherlands, WOG (Württembergische Obstgenossenschaft) Raiffeisen e.G. in South Germany and BelOrta, working for approximately 1,600 fruit producers who together represent a yearly turnover of €330m.
“We are proud and happy with our new shareholder and licensed partner in Belgium,' said Ilse Hayen, chief executive of EFC. 'BelOrta is a strong commercial organisation with a clear and inspiring vision on the worldwide future of fruits and vegetables. This partnership will further strengthen our position in the market.'
Filip Fontaine, CEO of BelOrta, added: ”We are excited to join this outstanding club of leading professionals. It’s the completion of a next step in our evolution in fruits. This partnership perfectly fits in our long term strategy of innovation and adding club varieties to our assortment”.
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