Elite Agro secures blueberry rights

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Elite Agro secures blueberry rights

Abu Dhabi-based Elite Agro has signed a licence agreement for the exclusive rights to grow Mountain Blue Orchards' blueberry varieties in the Middle East

Elite Agro secures blueberry rights

Saeed Al Bahri (left) with Mano Babiolakis, international business manager, Mountain Blue Orchards

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Abu Dhabi-based Elite Agro has gained the exclusive rights to grow the world’s best blueberry varieties across the Middle East, having signed a licence with Australian breeder Mountain Blue Orchards.

“Blueberries are a superfruit, rich in antioxidants which are important for fighting many diseases,” said Saeed Al Bahri, cluster managing director at Elite Agro after the signing of the agreement in Berlin. “We are very proud and excited to secure the rights to grow this important and valuable crop.”

Mountain Blue Orchards have a range of varieties to suit different consumer tastes and different climates, including the tough conditions of the Middle East region.

Global demand for blueberries continues to increase, including in the Middle East, which relies on airfreighted imports from sources including Mexico.

According to Euromonitor, shoppers in the UAE consumed 1,200 tonnes of blueberries in 2014, while the market grew by 7.6 per cent between 2014 and 2015.

“Elite Agro will become one of the top blueberry growers in the world,” stated Al Bahri. “We already grow a large area in Morocco and supply countries in northern Europe through a well-known international brand. We also have 100ha planted in Serbia. With the increased demand for health-giving products like blueberries, we are committed to growing a product that consumers need.”

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