New pack for new potatoes

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

New pack for new potatoes

French marketer Prince de Bretagne is launching a new freshness bag for its new potatoes, set to hit shelves in May

New pack for new potatoes

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Following last year’s successful launch of a 1kg bag for early potatoes, Brittany marketer Prince de Bretagne has revealed plans to introduce the same format for its new potatoes.

Since the 2016 season, Prince de Bretagne has been offering its early Primabreizh potatoes in a 1kg freshness bag, and the company’s new potatoes, available from May until mid-August, are set to receive the same treatment.

The company describes the bag as “small” and “practical”, capable of boosting the shelf-life of early potatoes and slowing their greening, while reducing household waste.

The packs all bear the Prince de Bretagne logo and the regional identity of the product, in addition to culinary and nutritional information.

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