Pink Lady Europe has revealed a new logo, or as the company puts it, given the previous pink heart logo a modern touch.

The new logo, which features a bolder shade of pink and a 3-D look, has been designed to better evoke the flavour, crunch, pleasure and modernity of Pink Lady apples, and has been launched for Pink Lady’s new communication campaign.

The brand’s latest campaign includes a new visual display which, according to Laurence Clavier, Pink Lady’s marketing and communications manager, “evokes pleasure, love, vitality” and “bestows a positive image on Pink Lady”.

“Thanks to the bold and new visual display, Pink Lady is in line with the current creative standards and fully expresses the brand's innovation and leadership qualities,” Mr Clavier added.

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