Top trading at Tomra

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Top trading at Tomra

Launch of three sorting platforms has boosted the group's half-year result

Top trading at Tomra

Ashley Hunter and Thomas Molnar

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Tomra Sorting Food has announced a positive set of results for the first six months of 2017, attributed to the launch of three sorting platforms, new senior management appointments and the implementation of an enhanced customer support service.

Revenues for the second quarter of 2017 were up on the same period last year, and the group's order intake was up quarter over quarter.

The launch of the Tomra 5A and Tomra 5B platforms at the end of 2016 generated a positive order momentum during the first half of the year, the company noted, while the food sorting systems manufacturer launched the Tomra 3C sorter for grains and seeds earlier this year.

“We are pleased to have maintained our positive momentum since the start of the year," said head of Tomra Sorting Food Ashley Hunter. "The fundamental reason for our success is our absolute dedication to delivering our brand promise of trusted technology and partnership for better business and environment. This allows us to form highly effective relationships with our customers, clearly understand their needs and work with them to develop and grow their businesses.

“It is this approach that led us to develop the Tomra 5A, which builds on the successes of the Halo, and the Tomra 5B, which was developed on the Genius’s reputation for performance and reliability with additional functionality," he added. "Both have been extremely well received."

Major trends influencing Tomra Sorting Food’s performance in international markets going forward include the growth in the global middle class, which is anticipated to be more than 3.2bn people by 2020 with a significant proportion from within developing countries.

Similarly, the move towards urbanisation in China, South East Asia and India is also creating opportunities for Tomra Sorting Food’s technologies to be utilised, providing automation to replace labor as people move to the cities.

“The developed world is being influenced by the growing demand of the increasing middle classes, especially in relation to exporting to developing countries, as well as sourcing raw food materials from them," Hunter added. "This coincides with the need for brand protection and traceability for all food processors.

“As many of our customers undoubtedly have the potential to evolve into global brands, there are significant opportunities for Tomra Sorting Food to support those businesses and share our collective knowledge of international markets with them.”
 

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