Pink Lady set for fall in production

The international marketing magazine for fresh produce buyers in Europe
Fred Searle

BY FRED SEARLE

Pink Lady set for fall in production

Yields to drop six per cent this coming season after spring frost losses but brand remains hopeful of positive sales performance

Pink Lady set for fall in production

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Pink Lady is expecting a six per drop in production this season following frost damage in the spring.

European apple production is set to fall sharply in 2017/18 as a result of the frosts that swept through the continent in April and the spring and early summer droughts.

Figures from the annual Prognosfruit forecast pointed to a total EU apple crop of 9.343m tones – a 21 per cent decrease on last year and a 23 per cent fall on the three-year average.

Last season Pink Lady posted encouraging sales, with volumes rising four per cent to 176,000 tonnes, but this season the Cripps Pink variety has been hit by a six per cent fall in production.

The brand remains positive of its prospects for the coming season, however, saying it intends to maintain positive results.

Before the first Pink Lady apples are picked at the end of October, the brand will meet with its partners at the International Fruit Attraction trade show in Madrid on 18-20 October.

At the show it will unveil three new exclusive shopping bag designs, a Pink Lady tote bag, and a new partnership for Pinkids, its apple aimed at children.

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