On 19 October, at the SIAL trade show in Paris, the French minister of agriculture and fisheries, Michel Barnier, unveiled the new logo for French food and drink.
The new logo, which bears the words “Bon appétit” beneath an image of the iconic Eiffel Tower, is to be used for promotional and marketing activities in export markets worldwide.
A new website, www.frenchfoodandbeverages.com, is due to go online in December. This website, which is a response to UK trade requests for a one-stop information hub on the French food and drinks industry, will provide a full range of practical tools for UK importers.
Françoise Prébay of the French ministry of agriculture and fisheries commented: “The new logo gives a fresh, unified signature to the varied French food and drinks offering. The website will ensure the French food and drinks industry is easily accessible to existing and future UK trade partners, promoting strong links with the UK market.”
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