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Maura Maxwell



Mission unveils best practice guide for avos

AvocaDOs and DONíTs aims to provide customers with all the information they need to manage their avocado category

Mission unveils best practice guide for avos

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Mission Produce has developed an avocado best practices guide for retailers and foodservice companies.

AvocaDOs and DON’Ts is being rolled out in two versions. One is geared toward

retail and contains helpful handling practices, merchandising tips and consumption data.

The second is for foodservice and includes food safety practices, cutting and storing recommendations and menu insights.

“Ripe avocados have grown to be one of the top five items in the produce department and we want our retailers to fully capitalise on the trend. Our best practices guide… equips them with additional tools to make that happen,” said Mission’s sales director Patrick Cortes.

“We also want to make sure we are providing the same type of insights to our foodservice operators, who have their own set of avocado handling challenges. Mission’s avocado best practices guides provide all of our customers the information they need to manage their avocado category.”

Marketing director Denise Junqueiro said: “Our goal was to design AvocaDOs and DON’Ts to be relevant to all levels, from a vice president, buyer, store produce manager or chef. We want everyone to find it useful.”

The guidebooks will be available at Mission’s booth at the PMA Fresh Summit.

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