SanLucar is teaming up with Paddington Bear for a second time in a new campaign to encourage children to eat fruit on a daily basis.
The marmalade-loving cartoon character will appear on packs of lemons, oranges and clementines and at produce departments in supermarkets across Germany and Austria throughout the citrus season.
The campaign is being launched later this month ahead of the release of the film Paddington 2.
This is the second collaboration between SanLucar and Studiocanal following their earlier campaign to mark the launch of the first Paddington Bear film in 2014.
The new promotion, which includes a chance to win a trip to London for two adults and two children, will run from 13 November to 30 January 2018.
Tie-ins with kid’s films have become a tried and tested formula for highlighting importance of fruits and vegetables in children’s diets. Shaun the Sheep, Heidi, Kung Fu Panda and Ice Age are among the films that SanLucar has recruited in recent years.
In recent years SanLucar has enlisted Shaun the Sheep, Heidi, Kung Fu Panda, Ice Age and now once more Paddington Bear. They should encourage the youngsters to discover for themselves that fruits and vegetables are both – sweet and healthy.
“It is not always easy to get our children to take everyday the vitamins and nutrients they need for their development and growth,” said CEO Stephan Rötzer.
“These figures are a good way to foster healthy eating habits that can last into adulthood.”