French kiwifruit grower-shipper Primland has committed to supplying all its international customers with Oscar-branded Hayward kiwifruit this season.
Its announcement, released today (14 November), coincides with the start of its Oscar kiwifruit harvest and the first few weeks of the new European kiwifruit season, which sees reduced volumes from key supply countries like Italy and Portugal due to frost damage.
In a press release, the marketer announced "a successful harvest which ensures volumes in the markets".
"Primland announces a harvest that will supply all its customers. Such situation is made possible thanks to the quality of its terroir, the know-how of 300 producers, the permanent advice of Primland's technical teams and the facilities that protect all the orchards from frost," Primland said.
This season Primland will continue to pursue export development in Asia, where Oscar kiwifruit is recognised for its superior quality, the company said.
Primland attended the FVF Beijing trade show earlier this month, and is exhibiting at the Vietnam Food Expo this week.
The group is also launching a Vietnam Facebook page in anticipation of growth in this market, the press release said.
Primland created a WeChat app in China and a Taiwan Facebook page earlier this year.