WOP Dubai to highlight global trends

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

WOP Dubai to highlight global trends

The ninth edition of International Perishables Expo Middle East will highlight the latest trends and technologies

WOP Dubai to highlight global trends

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The upcoming ninth edition of International Perishables Expo Middle East – WOP Dubai, the Middle East’s leading exhibition for the fresh produce business, will be held from 5-7 December at the Dubai World Trade Centre.

The event is expected to throw the spotlight on emerging trends and new technologies that are helping shape the future of the global fresh produce industry.

The three-day show is being held under the patronage of H.H. Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance and Chairman of Dubai Municipality, and will welcome decision makers within the fruit and vegetable sectors from over 80 countries around the world – providing a strategic platform for industry professionals to discuss business opportunities with fresh produce industry traders and professionals in the Middle East.

Wop DUBAI 2017 will also introduce the new Fruitnet Forum Middle East, organised by Eurofruit, which will be held a day prior to WOP Dubai’s formal opening. The session will gather some of the region’s leading players to discuss topics affecting fresh fruit trade in the Middle East.

According to the show’s organizers, the ninth edition of WOP Dubai will feature 11 country pavilions that include Australia, Belgium, China, Egypt, France, Greece, Italy, Moldova, Morocco, Turkey and Kenya.

The show will unveil the latest opportunities within the rapidly evolving industry, particularly in the UAE, which has become the Arab World’s commercial hub and a major platform for global trade.

Tarek Sibai, project manager, planetfair Dubai LLC, said: “WOP Dubai provides a unique dedicated venue for discussing the latest and most important trends in the fresh produce business and revealing prime opportunities in the Arab markets. After receiving a record number of participants last year, we expect the ninth edition to sustain the momentum and draw in more than 7,000 visitors from over 80 countries around the world.”

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