Chile kicks off Spanish promotion

The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Chile kicks off Spanish promotion

Point of sale activities are being carried out in El Corte Inglés stores across Spain

Chile kicks off Spanish promotion

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Fruits from Chile has launched its new seasonal fruit promotion in Spain.

Highlighting seasonal offerings such as cherries and peaches, the campaign features point of sale activities such as tastings and leaflet distribution in more than 30 El Corte Inglés, Hipercor and Supercor stores throughout the country.

The campaign was inaugurated by Chile’s ambassador to Spain, Jorge Tagle, at El Corte Inglés in Madrid.

Importer and distributor Frutas E Sanchez, trade promotion agency ProChile and fruit exporter association Asoex.

 

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