The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Polymer introduces Wood Look Stand

Group aims to improve customer experience and merchandising promotional flexibility

Polymer introduces Wood Look Stand

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Polymer Logistics has announced that it is rolling out a new, lightweight, easy to assemble version of its popular Wood Look Stand.

The move follows the success of its Wood Look Stand and RPC merchandising systems, which have been selected worldwide by retailers including Tesco, Carrefour, Walmart and more.

According to Polymer, the motivation for creating the new stand stemmed from a desire by retailers, who asked for a wood-look stand that would be very simple to assemble for seasonal fruit and vegetable displays.

The flexible display stand is ideal for a wide variety of temporary merchandise promotions in addition to fresh produce. Aside from ease of use, the new stand has another advantage – it is hollow inside, which allows the retailer to store any crates inside of the stand itself, without interfering the wood look appearance.

When not required, the new Wood Look Stand can be quickly disassembled. Once taken apart, storage requirements are minimal.

“While the Wood Look Stand has been enthusiastically received by major retailers around the world, our continued success depends on our ongoing dialogue with customers, and mutually exploring opportunities for improvement," said Adrian Dale, Polymer Logistics managing director for the UK. "The next generation Wood Look Stand is a result of those conversations. Like the original, it provides a superior shopping experience, with added benefits of ease of use and additional storage.”

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