Let's talk about ugly fruit and veg

The international marketing magazine for fresh produce buyers in Europe
FPJ Staff

BY FPJ STAFF

Let's talk about ugly fruit and veg

Video: Mike Meinhardt of Red Hat Cooperative delivers his TEDx talk on the benefits of full crop utilisation

Billions of pounds of produce is thrown away every year for cosmetic imperfections, with these 'ugly' fruits and vegetables perfectly fresh and delicious - but their destiny is a trip to the local landfill.

Mike Meinhardt, sales and marketing manager at RedHat Cooperative, discusses food waste, imperfect produce, consumers' perception of what perfect produce should look like and some underdogs that have come to save the day during a TEDx event at the University of Nevada. 

Mike Meinhardt talks ugly fruit and veg

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