The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell



Monday 19th March 2018, 14:41 London

Colombia’s chance to shine

Opportunities to develop exports and build new markets will be the focus at Fruitnet Forum Colombia.

Colombia’s chance to shine

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Fruitnet Media International is to launch a brand new event for the global fresh fruit and vegetable industry in recognition of Colombia’s growing presence on the international fresh produce market.

Fruitnet Forum Colombia, which will be held on 26-27 June 2018 at the Hilton Hotel in Bogotá’s exclusive financial district, will shine a spotlight on Colombia as an emerging supplier to global markets and one of Latin America’s most dynamic produce markets.

Colombia is fast becoming an attractive source of high-quality fruits and vegetables for the international market. Its wide range of microclimates and fertile soils produces an unparalleled range of fruits, including avocados, physalis, mangoes, Persian limes, passionfruit and blueberries to name just a few.

“Bogotá is the perfect venue for the inaugural edition of Fruitnet Forum Colombia,” says Chris White, managing editor of Fruitnet Media International. “Our two-day conference brings together decision makers from throughout Colombia’s fresh fruit and vegetable business, and from across the rest of the world.

Improved access to new markets and record levels of foreign investment are creating a wealth of new opportunities for producer in Europe and Asia.

“This is Colombia’s moment,” says Felipe Jaramillo, president of ProColombia. “As we enter a new post-war era, the macroeconomic indicators are excellent. But one of the biggest challenges we face is to make our producers a more constant and permanent presence in export markets.”

Bringing together business leaders from every part of the fresh produce supply chain, Fruitnet Forum Colombia explores the main developments in the world’s biggest markets.

A programme of senior-level international speakers will analyse the key issues affecting today’s produce industry, offering an invaluable insight into new expansion opportunities and how to avoid some of the pitfalls that could stall future growth.

Other hot topics up for discussion will include a look at the opportunities for new growth in certain product categories and market sectors within traditional export destinations.

Colombia also has a thriving fresh fruit import market and one of the most dynamic retail sectors in Latin America. It is one of the region’s biggest importers of apples, pears and grapes and there is growing scope to develop consumer demand for new product categories such as cherries and blueberries.

Staying ahead of the game with the most up-to-date and comprehensive knowledge is vital in today’s competitive global market. Long-term business success also comes down to the ability to make the right kind of relationships with the right kind of people.

Bringing together international importers, buyers, distributors, service providers and producers looking to strengthen business links with Colombian producers and exporters, Fruitnet Forum Colombia offers ample networking opportunities to ensure you make lasting contacts with the best fresh produce business professionals in the region and beyond.




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